![]() We are looking to use software like Substance to create this real world material, so we have an exact equivalent to what exists out there in the world”, added Keshav. Thanks to 3D, overall iterations can be minimized. “The value proposition of 3D is multifold. And the collection isn’t just about tools - it also includes thousands of models, textures, lighting systems, and other assets you can use to jump-start your projects. It uses the power of artificial intelligence to eliminate much of the technical complexity of 3D design and features the “what you see is what you get” interface artists are familiar with from Photoshop or Illustrator. Substance 3D provides the cutting-edge technology that veteran 3D artists require, while making the medium accessible for new 3D enthusiasts. The team’s goal was to build tools that are easy to learn, but impossible to outgrow, so that there are no limits to your creativity. The team behind Substance joined Adobe two years ago and have since been at work building a suite of powerful, accessible, and integrated 3D tools. Its foundation is the Substance suite, which has been used for years to create the vast majority of AAA game titles, including Raji, Half Life Alyx and Microsoft Flight Simulator, along with movies like Star Wars: Episode IX and Blade Runner 2049 (Oscar winner for best visual effects), design, architecture, and more. The collection has an exceptional heritage in the 3D community. ![]() ![]() To empower creatives to succeed in 3D, today we’re releasing the Adobe Substance 3D Collection, a suite of interoperable tools and services that support 3D creativity from the beginning to the end of any project. Fortunately, the pandemic won’t be with us forever, but 3D creativity certainly will. These companies and thousands of others discovered that creating in 3D not only gave them incredible creative freedom, but that it was also faster, cheaper, more scalable, and more sustainable. Keshav Vijayaraghavan, Founder & CEO, House of Blue Beans – a product visualization studio that recreated Lowe’s entire catalog, said “Creating 3D images, by contrast, is cheaper and faster than a conventional photo shoot, and has the advantage of creating future-proof assets that open up the possibility of augmented and virtual shopping experiences.”
0 Comments
Leave a Reply. |